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White Paper Archive Contents
The Hard Facts & Financial Impact Report: Auto Dealership Loyalty Programs & the Effects They Have on Profitability
MediaTrac (March 20, 2012)
The Auto Retailer's Ultimate 'How-to' Guide to Customer Loyalty & Retention Program Setup, Management & Measurement
MediaTrac (June 23, 2011)
Driving Optimum Customer Retention & Profitability with an Effective Loyalty Program
MediaTrac (January 10, 2011)
Using Customer Insight to Build Competitive Advantage
Peppers & Rogers Group (2003)
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