|
Call Detail
The Call Detail report identifies every caller that has responded to your advertising efforts by unique campaign
and date range. This lead report highlights the most pre-disposed buyers your business can acquire.
|
 |
|
Cost Per Lead
The Cost Per Lead report shows the number of respondents by individual campaign, quickly identifying
campaigns that are underperforming and carry a high cost per lead. You can use this information to
negotiate better advertising rates based on media performance rather than the media provider's rate card.
|
 |
|
Media Source Summary
The Media Source Summary shows how each component in a campaign is performing, highlighting your most
and least effective campaigns. This data also enables you to compare performance between different
media channels and fine tune your events for maximum response.
|
 |
|
Call Origin Summary
The Call Origin Summary shows the geographic region of each incoming call, helping you identify
the markets that you should focus your media events on for optimum results. You can also save
valuable advertising dollars by recognizing underperforming areas.
|
 |
|
Call Volume By Hour Summary
The Call Volume Summary shows the number of calls each of your marketing efforts generates by
hours of the day. This data can enable you to allocate your staffing and other resources in
accordance with caller response patterns. It also identifies calls that come in before and after
business hours, giving you an opportunity to call back a prospect you might normally have missed.
|
 |
|
Call Volume by Day Summary
The Call Volume by Day Summary shows the number of calls your office receive on a daily basis. |
 |
