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San Ramon, Calif. – June 27,
2006 – MediaTrac, the market leader in automotive loyalty
programs, and ARKONA, a leading supplier of fully integrated business
management solutions today announced that ARKONA and MediaTrac
have entered into an OEM agreement to offer a comprehensive customer
management solution to automotive dealerships. The partnership
brings together the full benefits of ARKONA’s Dealer Management
Solution (DMS) and MediaTrac’s customer loyalty program
to deliver a more effective and integrated approach to customer
marketing, retention, and management.
ARKONA, with 700 dealers nationwide using its DMS solution, brings
an exceptional and successful sales force to the partnership.
MediaTrac leads the automotive loyalty industry with over 300
dealers that benefit from increased profitability through higher
vehicle sales, F&I service up-selling, and improved RO metrics.
“We believe the partnership
with ARKONA will make our products even more valuable to automotive
dealers through the integration ARKONA is delivering. By partnering
with ARKONA, MediaTrac will extend its customer loyalty program
through a well-established and successful sales channel and we’ll
realize significant growth that’s in line with our long-term
business development plans.”
“The decision to partner with MediaTrac was easy,”
said David Jenkins, Vice President of Marketing for ARKONA. “Their
customer loyalty program is well laid out, smartly designed, and
delivers a real return on investment for its customers,”
said Jenkins. “Rather than develop a product to compete
against one that leads in its category, we chose to partner.”
ARKONA is a leading supplier of fully integrated, on-demand dealer
management solutions targeted at the automotive dealership industry.
ARKONA's Web-based Dealer Management Solution provides automation
for all aspects of a car dealership including finance and insurance,
parts, service, accounting, and back office functions including
payroll and sales management. Its solutions are based on a flexible,
industry standard technology that easily adapts to the evolving
needs of the dealership.
MediaTrac provides loyalty solutions that help dealers retain
a significantly higher percentage of their customers while improving
customer satisfaction. The company has taken the next step in
customer relationship management (CRM) by using proven loyalty
principals to influence customers’ buying habits. Its loyalty
program provides dealership customers incentives to continue using
the dealership for ongoing service and purchase additional vehicles.
Because customers are rewarded for continuing to spend with the
dealership, they are more responsive to the dealer’s marketing
efforts.
“Clearly this partnership between ARKONA and
MediaTrac makes sense to us. We previously evaluated and selected
each product independently to help us compete effectively in the
market," said Tom Lane, CEO of Dwayne Lane’s Family
of Auto Centers. "MediaTrac’s customer loyalty program
has offered us a real competitive edge in retaining customers
and has created a successful path for new car sales through existing
service customers. ARKONA’s DMS solution has proven to be
a valuable tool for managing our entire business across our family
of dealerships," said Lane. "I’d highly recommend
dealers take a close look at what these two companies have to
offer.”
Under the terms of the distribution agreement, ARKONA sales will
offer the ARKONA Allegiance loyalty product to existing and prospective
customers. Program pricing will be determined by ARKONA and will
be based on MediaTrac’s pricing model, which is a flat,
all-inclusive, monthly program fee. ARKONA’s Allegiance
loyalty solution is immediately available and will be supported
in the same way it supports its other products. To learn more,
ARKONA and MediaTrac customers can contact their sales representatives
directly or visit www.arkona.com and www.media-trac.com.
About MediaTrac™, LLC
Headquartered in San Ramon, California, MediaTrac, LLC is a proven
provider of customized customer loyalty and media tracking programs.
Founded in 2002, MediaTrac has more than 300 retail clients throughout
the US and Canada. The company is one of the fastest growing,
privately held firms in Northern California. MediaTrac prides
itself on delivering measurable ROI for the programs it provides.
For more information please contact Mike Gorun, Managing Partner, at (800) 608-2080
or visit www.media-trac.com.
About ARKONA, Inc.
Founded in 1996, ARKONA is a leading supplier of fully integrated
business management solutions for automotive and powersports dealerships.
The Company's industry-leading application service provider or
ASP model provides state-of-the-art technology and high-level
technical support and training at low cost. The company serves
dealerships representing every major car manufacturer throughout
all regions of the United States. ARKONA's Dealer Management System
(DMS) also leads the market in technologically superior e-business
solutions for automotive dealers that fully integrate back-office
systems with a retail Web presence. ARKONA's DMS supports all
major back-office functions including accounting, payroll and
sales management. The ARKONA DMS is based on flexible, industry
standard technology. For more information, visit the company's
Web site at www.arkona.com.
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