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San Ramon, Calif. – January 31,
2006 – Berge Ford announced today that its loyalty card
members have purchased more than one million dollars worth of
parts and service in the first year on MediaTrac’s LoyaltyTrac®;
solution. The loyalty program is delivering hundreds of thousands
of dollars in profit to Berge with more than 100% return on investment
in the first quarter.
“By more precisely marketing our services to customers,
we were able to reduce our advertising costs by more than $120,000
this year,” said Jim Crutcher, General Manager for Berge
Ford. “We’re extremely pleased with the results of
the program,” said Crutcher. “The gains are significant
and measurable. And best of all, the loyalty program is giving
our customers another reason to continue to come back to us for
vehicle purchases and service.”
Customers have many choices when it comes to servicing their
automobiles. With a growing number of third-party oil change,
tire, and maintenance providers, dealerships need to focus on
retaining their customers. Recent NADA statistics indicate that
service and parts are 57% of a dealer’s profits and 11.5%
of revenue. Loyal customers are 70% more likely to buy a new car
from a dealer if they use the dealership for ongoing service.
Since service profit is a key to dealer success, many dealers
are using MediaTrac’s loyalty program as their primary customer
marketing and communications tool.
Berge Ford’s service reward members receive offers for
services that continue to bring the customer back to the dealership.
Members who return to the dealer for service are eligible to redeem
earned points and take advantage of dealer promotions. Reward
members simply log on to Berge Ford’s website to track their
service activities and reward points.
Berge Ford’s customer loyalty program was developed by
MediaTrac, the market leader in automotive service reward programs.
The LoyaltyTrac system combines elements of marketing, tracking,
rewarding, and analyzing to help dealers build customer loyalty.
The system helps organizations understand who their customers
are and which customers are their most loyal and profitable. MediaTrac
has partnered with Scottsdale, Arizona-based Ensurety Group to
serve as the sales distribution agent for its LoyaltyTrac product
in the automotive industry.
“MediaTrac and Ensurety Group are great partners to work
with. They have an outstanding product and have done a great job
supporting our loyalty program goals. LoyaltyTrac is a program
that really works,” said Crutcher. “It has given our
business a competitive advantage and we have the results to prove
it.”
About Berge Ford
Since it opened in 1944, Berge Ford has been one of the most progressive,
fastest growing dealerships in the country. Today, with more than
320 employees, Berge is the twenty-fifth largest Ford dealer with
annual sales of more than $150 million. Visit
www.bergeford.com to learn more about Berge Ford or to buy
your next award-winning Ford vehicle.
About MediaTrac™
Headquartered in San Ramon, California, MediaTrac is a proven
provider of customized customer loyalty and media tracking programs.
Founded in 2002, MediaTrac has hundreds of retail clients throughout
the US and Canada. The company is one of the fastest growing,
privately held firms in Northern California.
For more information please contact Mike Gorun, Managing Partner, at 1-866-450-MEDIA
or visit www.media-trac.com.
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