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San Ramon, Calif. – November 27, 2007 – MediaTrac, the market leader in automotive service reward and
customer loyalty programs, today announced that it would offer independent automotive repair shops its
LoyaltyTrac® frequency marketing solution. MediaTrac’s frequency marketing platform and integrated
rewards program will help independent automotive repair shops market, track and reward their customers
for doing business with them.
The LoyaltyTrac platform allows the shop to analyze their customers past purchase habits and buying
preferences. The system then generates graphic custom marketing campaigns that target specific customer
segments based upon their actual purchase preferences and or past history. Campaigns are automatically
sent out to entice customers to return for scheduled vehicle maintenance and service needs such as oil
changes, tire rotations, scheduled maintenance, and engine and transmission services. Clients can choose
to market to customers through email or a direct mail marketing campaign for customers without email
addresses — with MediaTrac handling the entire fulfillment process.
"Independent repair shops have been limited to marketing in local coupon books and newspapers in the past,"
said Michael Gorun, Managing Partner of MediaTrac. "The LoyaltyTrac system will provide them with the
analytical power and extended marketing reach that was once only available through large marketing and
advertising agencies at a fraction of the cost".
The fully integrated loyalty rewards program allows an independent automotive repair shop to stand out from
the competition while providing their customers with an ongoing reason to return. Consumers are very price
sensitive when it comes to maintenance and repair services on their vehicles. With hundreds of automotive
repair shops and dealerships in and around most populated areas, consumers are easily enticed to move from
one shop to another. A positive service experience will grab the attention of a customer; a loyalty program
that rewards a customer for their business will keep them coming back. MediaTrac provides turnkey support
on behalf of the independent shop to customers who choose to join the loyalty rewards program.
For more information about MediaTrac and its frequency marketing and customer loyalty programs visit
www.media-trac.com or call 800-608-2080 ext 210.
About MediaTrac™ LLC
Headquartered in San Ramon, California, MediaTrac LLC is technology marketing company providing customized
frequency marketing, customer loyalty and media tracking programs. Administering over 3.5 million individual
rewards club memberships, MediaTrac has retail clients throughout the US and Canada. The company is one of
the fastest growing, privately held firms in Northern California.
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