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San Ramon, Calif. – October 30,
2006 – MediaTrac, the market leader in automotive loyalty
programs, today announced the next generation of LoyaltyTrac,
the company’s premier solution for marketing, tracking,
rewarding, and analyzing customer purchases to build customer
loyalty. It also announced that since January, automotive dealership
reward card contracts have increased 200% from 1,000,000 cards
sold in January to 3,000,000 through October, 2006.
Over the past year dealerships across the country have battled
for consumer attention and spending. With shifts in the economy,
the rise and fall of gas prices driving purchasing decisions,
and auto manufactures struggling to move inventory, dealerships
are forced to find more effective ways to retain customers and
reach out to new ones. MediaTrac’s loyalty program has proven
to be a valuable and highly competitive tool for dealerships,
driving profit increases through service retention rates as high
as 87% for some stores.
“We’ve seen a tremendous increase in our ability
to retain customers and drive our sales and service business to
new levels through MediaTrac’s loyalty program. For the
past several weeks we’ve been beta testing the newest version
and we’re even more excited about how we will be able to
communicate with our customers through the website and the enhanced
dynamic and targeted marketing tools,” said Rory Klein,
General Manager, Klein Honda. “We’ve been a LoyaltyTrac
user for just over a year and it has been instrumental in helping
us achieve our double-digit annual growth. It’s been one
of the smartest business decisions we’ve ever made,”
said Klein.
The next generation of LoyaltyTrac offers significant marketing
advancements and a new vibrant look and feel. Its user interface
has been updated to make it easier for dealership staff to navigate
the site to view customer surveys, marketing results, customer
transactions, and online reports. Hailed for its already creative
and graphically-appealing marketing templates, MediaTrac completely
revised its marketing templates with updated text and graphics.
The company now includes 75 email templates dealers can easily
personalize to market their most common dealership services—oil
change, tire rotation, scheduled maintenance, engine, cooling,
and transmission services.
Direct marketing campaigns are more flexible than ever with a
new option for dealers to send campaigns by email, direct mail,
or a blend of the two. Users can choose to have campaigns be recurring
or one-time activities. For campaigns sent by email, a specific
start and end date can be easily established. A convenient direct
mail calculator automatically calculates a price for direct mail
sent to customers without email addresses—with MediaTrac
handling the entire fulfillment process. Now dealers can monitor
and plan marketing budgets more effectively each month and easily
market to their entire customer base.
MediaTrac improved LoyaltyTrac’s reporting capabilities
and added 15 new online reports with dynamic graphs and charts
to further detail customers’ buying patterns. Examples of
some of the new reports include: First Visit Return Rate, Service
Visit Frequency, Email Capture and Open Rates, High Value Members,
and Program Repair Order Revenue. This enhanced real-time reporting
gives dealers the equivalent reporting to some of the best Customer
Relationship Management (CRM) systems on the market. Dealers get
the benefits of CRM and email marketing included in MediaTrac’s
loyalty program.
The company extended the benefits of its LoyaltyTrac product
to the dealership’s cardholders. The cardholder website
has a new look and feel with expanded functionality to view current
and past statements online. Special member-only dealership promotions
are available on the site and the dealership can even use a new
messaging tool to communicate directly with groups of customers
or send a message to an individual cardholder. To assist new cardholders,
the website has an online Help and FAQ section. By improving the
cardholder’s experience, MediaTrac is helping dealers stay
in contact with and market to their loyalty program members.
With greatly enhanced system performance and a new architecture
based on .Net and SQL server technology, MediaTrac’s LoyaltyTrac
solution is now Generally Available. Visit www.media-trac.com
to learn more or contact MediaTrac at (800) 608-2080.
About MediaTrac™
Headquartered in San Ramon, California, MediaTrac is a proven
provider of customized customer loyalty and media tracking programs.
Founded in 2002, MediaTrac has hundreds of retail clients throughout
the US and Canada. The company is one of the fastest growing,
privately held firms in Northern California.
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