Founded in 2001, MediaTrac is the single largest supplier of loyalty-based solutions to the US and Canadian automotive industry, with more than four hundred individual clients. Our expertise and proven technologies for frequency and relationship marketing programs are sought after by some of the most respected retail businesses in North America. We’ve designed and implemented hundreds of individual custom loyalty and media management systems. MediaTrac is an extremely financially sound and profitable company and is one of the fastest growing, privately held firms in the San Francisco Bay Area.

MediaTrac employs a professional staff of system engineers, loyalty strategists, graphic designers, marketing experts and customer relations analysts that are dedicated to designing and supporting client specific solutions that are tailored uniquely to each customer’s business requirements.

MediaTrac utilizes a unique pricing methodology that is not typically seen in the loyalty program industry. MediaTrac charges no upfront program development or software license fees. Unlike many of our competitors, our pricing is inclusive, based on a flat monthly fee per client, instead of charging for each program component. This method allows clients to spread the complete development and collateral material costs over the entire term of the program.

MediaTrac products cover two core business segments:

Loyalty Marketing Services – MediaTrac provides a complete beginning to end loyalty and frequency marketing solution. Many of the country’s leading companies acquire, grow and manage their retail client relationships based upon MediaTracs’ proprietary LoyaltyTrac solution. By utilizing proven loyalty concepts LoyaltyTrac is able to increase ROI through targeted marketing, comprehensive tracking, meaningful rewarding and constant retail relationship analysis.

The LoyaltyTrac suite of integrated services includes:

• Customized multi-channel loyalty platform
• Proven marketing strategies
• Award winning creative and design
• Automated marketing deployment and scheduling
• Comprehensive client specific analysis and custom reporting
• Production services including direct mail and email communication solutions
• Database management and data cleansing
• Unsurpassed client management and customer services

Media Tracking and Advertising Effectiveness Measurement – Media Manager is a proprietary system that tracks any businesses direct response advertising effectiveness. By placing a unique Media Manager toll-free phone number in any type of advertisement the system automatically and transparently captures vital data about the responding caller while routing the call directly to any pre-designated business phone or call center. Concurrently the captured data is displayed on a web-based reporting platform.

Media Manager tracks, analyzes, and reports on each advertising dollar a company spends. Clients receive objective and quantifiable insight into the effectiveness of each of their marketing activities and efforts. Reporting is unique to each marketing campaign.

Media Manager Service Includes:

• Unlimited toll free phone numbers
• Web based number activation
• Dynamic graphical reporting
• Call recording and archiving
• Call whisper
• Third party data lookup
• Data exporting

Ms. Deborah Mullin, Media Relations
Coast 2 Coast Media
E-mail: ddmullan@sbcglobal.net
Phone: 925-383-7765