Solaré Salon & Day Spa
Opened in early 2010, Solaré offers its clientele a high-end salon and spa experience. They offer such luxurious services as massages, body wraps, and facials. They also have five full-time hair stylists and sell an extensive selection of hair care products. They launched their loyalty program during their Grand Opening celebration.
Program Objectives
- Track and analyze customers' purchase habits
- Provide online appointment scheduling
- Build a marketing database with targeted email capabilities
- Book more appointments on slow days/times
- Increase awareness and purchase of hair care products
Program Results
- Enrolled over 1000 members so far
- Automated waiting list for appointments fills new openings within 24 hours; no employee action required
- Virtually all customers are members with over 90% email capture rate; direct mail costs reduced 70% compared to planned marketing budget
- Points based rewards for services and product purchases has increased hair product sales by 35% over forecasted amounts
- Optional VIP-level membership card with bundled prepaid products & services contributes an additional $1800 per month in revenue from card purchases
MediaTrac Products Utilized: LoyaltyTrac
Client Since: 2010
