Delmonico's Delicatessen & Gelateria
Delmonico's is a family owned and operated delicatessen and gelateria in the San Francisco East Bay. For over twenty years, they have taken an artisanal approach to offering quality hand-made sandwiches, salads, pizzas, and other deli specialties; they opened a gelateria next door to the deli five years ago. They launched their loyalty program in late 2007.
Program Objectives
- Track and analyze customers' purchase habits
- Identify customers by name and reward them for repeat purchases
- Increase traffic on traditionally slow days/times
- Cross sell gelato to deli customers and vice versa
Program Results
- Enrolled over 2,500 members and can now track purchase of each member customer down to the SKU level.
- Monday lunch business has increased over 30%
- Program members visit 38% more often than non-members
- Gelato purchases by members have increased 14% year over year since program introduction
MediaTrac Products Utilized: LoyaltyTrac
Client Since: 2007
Client Since: 2007
