Berge Ford
Berge Ford, in Mesa, Arizona, has been a Phoenix area business landmark since 1944. Family owned and operated, Berge has been providing quality service to the East Valley for generations. They launched their Loyalty Program in 2004.
Program Objectives
- Retain a higher percentage of new and used vehicle purchasers.
- Increase customer visitation rates without discounting services.
- Recognize and provide a VIP level experience for best customers.
- Increase vehicle repurchase intent with existing customers.
Program Results
- Berge Ford has enrolled over 22,000 individual customers into its Service Rewards Program since inception.
- Program members spend 18% more annually at the dealership when compared to non-members.
- Program members visit Berge Ford twice as frequently when compared to non-members.
- Berge averages over 600 new and used vehicle sales to its existing membership base annually.
MediaTrac Products Utilized: LoyaltyTrac
Client Since: 2004
