Ancira Winton Chevrolet
Ancira Auto Group specializes in the sale of new and used cars, trucks and RV's, service of vehicles, parts sales and a state-of-art Body Shop. Ancira Auto Group has a long history of superior ranked service and sales performance which began in 1972 and maintained its reputation as a major sales leader in San Antonio and throughout Texas.
Program Objectives
- Generate more service profit.
- Retain a higher percentage of existing service customers.
- Provide a new service lane product that generates a new revenue source.
- Increase the likelihood that existing customers will return for a vehicle purchase.
Program Results
- Ancira Chevrolet averages over 100 pre-paid maintenance plan sales per month with 60 of those sold in the service lane to existing customers.
- Plan holders spend an additional $105 per service visit when redeeming a plan element.
- Over 72% of the plan purchasers have returned to Ancira Chevrolet for additional service visits.
MediaTrac Products Utilized: UltraCare Preventive Maintenance Program
Client Since: 2010
Client Since: 2010
