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Company Profile: Berge Ford
Berge Ford in Mesa, Arizona, has been business landmark for over 60 years. Family owned and operated
since 1944, Berge is one of the top ten parts and service dealers in the entire country and carries the
reputation of one of the premier auto dealerships in Arizona.
Program: LoyaltyTrac® |
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Client Comment: "By more precisely marketing our services to customers,
we were able to reduce our advertising costs by more than $120,000 this year," said Jim Crutcher, General
Manager for Berge Ford. "We're extremely pleased with the results of the program," said Jim. "The gains
are significant and measurable. And best of all, the loyalty program is giving our customers another
reason to continue to come back to us for vehicle purchases and service." |
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Company Profile: Ryland Homes
Ryland is a Fortune 500 Company. They are traded on the New York Stock Exchange (RYL). Ryland has hundreds of
communities throughout the nation and has built over 250,000 homes across the country since 1967.
Program: Media Manager™ |
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Client Comment: "MediaTrac was so effective in its first implementation that
now Ryland uses the program across nearly all its offices," said Patty Traxler, Marketing Director for Ryland
Homes. "Once I started to share the results, use of Media Manager literally spread like wildfire," said Traxler.
"When we have our management meetings, our Media Manager reports are one of the first things we cover." |
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Company Profile: Stirling Honda Pontiac GMC
Locally owned and operated Stirling is one of Longview, Washington's most recognized dealerships.
Program: LoyaltyTrac® |
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Client Comment: When you sell a car you sell the whole dealership," said Ken
Dent, Service Manager for Stirling GMC. "If you succeed in getting a customer in for service consistently, they
are 85 percent more likely to repurchase a car from you," said Dent. "Since we've installed LoyaltyTrac™, we've
retained 87 percent of our sales to our service business. General Motors' standard for retaining sales to its
service business is 34 percent. MediaTrac literally costs me nothing and the return is incredible." |
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Company Profile: HealthNet
Health Net, Inc. is among the nation's largest publicly traded managed health care companies.
Program: Media Manager™
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Company Profile: Acton Toyota
One of Boston area's most recognizable dealerships, Acton Toyota has won the prestigious Toyota Presidents Award for 17 consecutive years. This is the highest honor a dealership can receive from Toyota, and is only awarded to those dealerships that have demonstrated a commitment to maintaining Toyota's high standards for customer satisfaction.
Program: LoyaltyTrac® |
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Company Profile: ICI Homes
One of Florida's largest home builders ICI has been building customs homes since 1980.
Program: Media Manager™ |
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Client Comment: "I've been using MediaTrac's Media Manager for three
years now. It is the most efficient and objective way to monitor customer response to our marketing
activities," said Rose Messina, Marketing Director for ICI Homes. "We used to have to rely on sales
agents to report incoming inquiries which was highly ineffective," said Messina. "Now we are able easily
measure our actual results and see what is working in which market. With accurate reporting I can
renegotiate our advertising costs and even choose to bypass a publication if it's not working to attract
buyers. I've been so impressed with Media Manager I even use it to forecast my annual marketing budget." |
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Company Profile: Centex
Dallas-based Centex (NYSE: CTX), founded in 1950, is one of the nation's leading home building companies.
Centex operates in major U.S. markets in 25 states. Centex ranks No. 175 on the FORTUNE 500® list of
America's largest corporations, ranked by revenue. Centex has been ranked among the nation's top 10 home
builders every year since the list's inception in 1968.
Program: Media Manager™
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Company Profile: DR Horton
D. R. Horton was founded as a family business and is traded on the New York Stock Exchange (DHI).
Its outstanding financial performance has earned the Company a place as one of the industry leaders
in revenue and earnings growth. Since 1987, the company has geographically diversified into 83 markets
and 27 states across the United States.
Program: Media Manager™
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