Established in 2001 and headquartered in San Ramon, California, MediaTrac is a marketing technology company providing customized loyalty, retention, marketing, prepaid service and media tracking programs for the automotive, retail, entertainment and hospitality industries.
Our expertise and proven technologies are sought after by some of the most respected retail businesses in North America. With more than four hundred individual clients in various industries, we've designed and implemented hundreds of individual custom loyalty, retention, and media tracking systems. MediaTrac is the single largest supplier of loyalty-based solutions to the automotive industries in the United States and Canada. MediaTrac remains one of the fastest growing, privately held firms in the San Francisco Bay Area.
MediaTrac employs a professional staff of system engineers, loyalty strategists, graphic designers, marketing experts and customer relations analysts. Each is dedicated to designing and supporting client-specific solutions that are tailored uniquely to each customer's business requirements.
MediaTrac uses a unique pricing methodology that is not typically seen in the loyalty program industry, charging no upfront program development or software license fees. Unlike many of our competitors, our pricing is inclusive, based on a flat monthly fee per client, instead of charging for each program component. This method allows clients to spread the complete development and collateral material costs over the entire term of the program.
Products & Features
MediaTrac provides a variety of products designed to help our clients achieve success through two core business objectives: (1) Building Loyalty & Retention; and (2) Measuring Advertising Efficacy.
1. Building Loyalty & Retention
A. LOYALTYTRAC Customer Rewards Program
Creating customer loyalty is the key to building a businesses' brand and increasing profits. By using proven loyalty concepts, LoyaltyTrac is able to increase ROI through targeted marketing, comprehensive tracking, meaningful rewards and constant retail relationship analysis.
Program Features
- Customized multi-channel loyalty platform
- Proven marketing strategies
- Award winning creative and design
- Automated marketing deployment and scheduling
- Comprehensive client-specific analysis and custom reporting
- Production services, including direct mail and email communication solutions
- Database management and data cleansing
- Unsurpassed client management and customer service
Program Benefits
- Improved customer visit and purchase frequency
- Increased customer spend
B. ULTRACARE PrePaid Maintenance Program
Businesses that offer their customers prepaid products & services guarantee themselves future opportunities for building relationships and upselling their customers on future visits. UltraCare provides customizable plan elements, prices and terms – and email contact packages branded individually for each client. UltraCare generates immediate ROI and retention results.
Program Features
- 100% Plan Revenue Stays with Client
- 100% Plan Forfeiture Retained by Client
- Daily Forfeiture Capture
- Client Defines Plan Elements and Term Length
- Client Determines Plan Profit
- Customized, Client-Branded Email Reminders
- Month-to-Month Contracts
- Detailed Program Reporting & Analytics
Program Benefits
- Provides immediate liquid assets
- Increased customer retention
C. BEBACK™ Sales Stimulus Program
BeBack is a sales inducement and communications platform that allows businesses to present potential buyers with a time-sensitive discount card and follow-up email communications that educate & incentivize them to return to the issuing store to make a purchase. An associated survey helps businesses gain insight into why customers did not initially purchase. The card helps them stay "top of mind" for several more days or weeks as the customer considers their purchase more seriously.
Program Features
- Personalized Incentive Cards
- Client-selected Discount Denominations
- Web-based System with Easy Card Activation
- Professionally Written, Customized Email Reminders
- Customizable Survey Design & Response Tracking
- No Large up Front Fees or Hardware Investment Required
- No Long Term Contracts
Program Benefits
- Increased sales through higher closing ratios
- Improved sales process insight
2. Measuring Advertising Efficacy
A. MEDIA MANAGER Ad Tracking
Media Manager allows companies to track advertising campaign effectiveness so that they can better target future ad buys and budget. By placing a unique Media Manager toll-free phone number in any type of ad, the system automatically and transparently captures vital data about the responding caller while routing the call directly to any pre-designated business phone or call center. Concurrently, the captured data, detailed reports, and call recordings are available on a web-based management platform.
Program Features
- Unique, dedicated free phone numbers (not shared)
- Web-based number activation and administration
- Real-time call reporting and analysis
- Call recording and archiving
- Customized greetings & whisper functionality
- Caller ID lookup – includes full name, address, & phone number
- Data extraction via API or .csv download
Program Benefits
- Reduced marketing costs through actionable ad response analysis
- Improved sales and training through call monitoring & review
Key MediaTrac Executives
